Let me start off by saying that I’m stepping outside of my realm of expertise in reviewing this song. However, I don’t think it takes an expert to realize the single “i” off of Kendrick Lamar’s much anticipated LP is a fantastically catchy tune.
Kendrick very tastefully samples the Isley Brothers in this song. That funky guitar riff that you vaguely recognize is from their 1973 hit “That Lady”. First with Daft Punk’s “Get Lucky” and now “i”, it does my heart good to hear some actual guitar make it’s way back into popular music.
Without a doubt, this is a feel-good song. The overall upbeat-ness combined with the short and sweet chorus “I love myself” make this one of those tunes that forces you to crack a smile, even if you’re just listening by yourself through a pair of headphones.
My favorite part of this song is, as you may have guessed, the bass. The tone is perfectly fat and round and the groove is so heavy that once you hear it, all you’ll want to do is dance. The bass cuts out during the verses, making you crave the return of the chorus with wonderfully anxious anticipation. That right there is the hallmark of great songwriting – being able to manipulate tension and resolution in your audience such that they desperately need to hear the song through to the end. Oh, and the outro? That has to be one of the dirtiest fretless bass solos I’ve heard since Jaco Pastorius.
What I’m really trying to say is this:
The hype is real